In this blog post I will be discussing how to run successful social media ads to help increase search results, brand recognition and get more leads for your tree care business.

The Social Media Billboard

Billboards cost around 250.00 a month for a small billboard in a rural area and closer to 14,000 a month for a billboard in a large city. There is no way to target specific people with a billboard, there is no way to know who saw the billboard, there is no way to re-target people that saw the billboard. Social media posts allow us to target the EXACT demographic of people we want to reach, we can even target people with certain interests. One of the best things about social media marketing is that we can tell you exactly how many people saw your ad and through advanced analytics we can even tell you how they responded to the ad.

Running an on going social media campaign through Facebook or other social media platforms for your tree care company can help build brand recognition the same way a billboard can. With social media marketing you can run ads to your target demographic and the cost is far less than that of a billboard.

Split Test Ads

When we run a social media ad campaign for tree care companies we generally create 3 ads at once. We run all 3 ads at the same time and when they are finished we check the analytics for the winning ad. By running ads in this manor we are always putting out the ads that we know our potential clients will respond to.

Social Ads for Increased SEO

The #1 thing I tell people about trying to get ranked in Google for their Tree Care Service is that Google and other search engines look at relevancy. A website that is getting a lot of views will automatically be deemed more relevant to the search engines. By simply driving traffic to our website through social media posts our website will rank higher in Google than our competitors.