If you need a plumber do you go to the  yellow pages?  Do you look in the newspaper to try and find ads for plumbers?  Do you drive around your town looking at billboards in hopes of finding an ad for a plumber?

Definitely not!  If you are like most people you open up your phone and type “plumbers around me” or you may type “my city + plumbers”  This is no different for tree care workers.  When someone needs a tree removed they go to Google and find the tree company with the best online presence.

We have found that getting your tree care business ranked in the top 3 map and the top 3 organic searches in your area for tree care is worth millions of dollars a year to tree care companies.  With so many people using the internet to find services around them it would make sense that most successful tree care professionals are ranking high on Google and other popular search engines.

The Best Time is Now!

Our advice is to start working on your ranking right now!  They say the best time to plant a tree was 50 years ago and the second best time is now! Take this advice with your online marketing and start doing it right today and it will pay you dividends in the near future.

Getting your tree business listed in the organic (non-paid-listings) section of Google comes down to 2 factors:

1. Having the proper on-page optimization so that Google knows what you do and the area you serve, so that it can put it in the index for the right keywords. You do this by having pages for each of your services and then optimizing them for specific keyword combinations (ex. Your City + Tree Removal, Your City + Stump Grinding, Your City + Tree Trimming, etc.).
2. Creating enough authority and transparency so that Google ranks you on page one (rather than page 20) for those specific keywords. Ultimately, it comes down to having credible links from other websites to your own website.

Besides these 2 main factors it is also important that your website loads fast, has clean code, uses an SSL certificate and is optimized for leads.

Download our tree care digital marketing checklist today and see if your website has what it takes to be the best tree care website in your area.